That fact alone is why I feel so strongly about making sure your business will be seen in a positive, effective way. So why is it so important to start with a great logo? - First impressions are powerful and can be ever lasting We are known to judge very quickly. Plus we are very visual and tend to make decisions on the spot. So why not take advantage of this by getting noticed in a positive light, looking successful, appealing and approachable? A strong business image that c