It is a shame when you see good people waste their hard earned money on signs that just do not work for their business because of poor colour contrast and combinations.
Most people may not think on this too much or even notice unless it is pointed out. But WE notice. Plus you DO notice good designs that works.
You CAN actually read it... And easily from a distance
It is frustrating to me to see a great businesses not get their message across correctly because of this mis
This is a very broad subject that could have me here writing a long list of do's and don'ts in logo design. But then again I am not wanting to give all my secrets away. Best thing you can do is when you look at someones logo just notice if it does actually work for them. Can you see and recognise their logo/branding easily? If so then this is a logo at work!