So many hours can be burnt up scrolling through the net trying to identify a type face. You exhaust the font sites, look through your sign programs list of 1000's, text your mates in the industry a photo with the hope someone recognises it and gets back to you ASAP with a name for this mysterious font, that by the way most times you know, may have used before but just can't quite put your finger on it. The frustration! And in just about ever...
It is so easy to fall into the multitasking trap. I could do it all day everyday if I allowed it. It is not until I pull myself up, take a deep breath and focus on the task in front of me that I realise how unaware I was that I was in that zone. Especially when you are;
Too many jobs scheduled in
You are trying to please every client by delivering little snip-its