So many hours can be burnt up scrolling through the net trying to identify a type face. You exhaust the font sites, look through your sign programs list of 1000's, text your mates in the industry a photo with the hope someone recognises it and gets back to you ASAP with a name for this mysterious font, that by the way most times you know, may have used before but just can't quite put your finger on it. The frustration! And in just about ever...
It is so easy to fall into the multitasking trap. I could do it all day everyday if I allowed it. It is not until I pull myself up, take a deep breath and focus on the task in front of me that I realise how unaware I was that I was in that zone. Especially when you are;
Too many jobs scheduled in
You are trying to please every client by delivering little snip-its
That fact alone is why I feel so strongly about making sure your business will be seen in a positive, effective way.
So why is it so important to start with a great logo?
- First impressions are powerful and can be ever lasting
We are known to judge very quickly. Plus we are very visual and tend to make decisions on the spot. So why not take advantage of this by getting noticed in a positive light, looking successful, appealing and approachable...
So what forms of marketing works for you? More so (what I'm really getting at) what's your weakest area in your business when it comes to your marketing/advertising?
Mine is when I went though these doors to do a little of my own today. What I have been putting off.. Cold calling. It was a little scary, I was very rusty and came across (I am sure) very nervous and dweeb like haha.... It's not like riding a bike, it's not..... It's been over 2...
Firstly as the New Year has started you may have had business ideas that you wanted to launch earlier but as 2015 slipped away you are thinking now has to be the time. And you are right. Some businesses are at their busiest so are time poor and in need of someone to come up with their marketing campaign (that is where I can help) and some are quiet. If you are in your quiet time then maybe now...
It is a shame when you see good people waste their hard earned money on signs that just do not work for their business because of poor colour contrast and combinations.
Most people may not think on this too much or even notice unless it is pointed out.
But WE notice. Plus you DO notice good designs that works.
You CAN actually read it... And easily from a distance
It is frustrating to me to see a great businesses not get their message acros...